Yoshie Watanabe: Petit Bloom《A5 Hobonichi Cousin Cover》

Together with art director Yoshie Watanabe, who works on the fashion brand CACUMA and other projects, we have created a techo cover.

On a deep-colored navy fabric, colorful small flowers with various expressions are expressed through a woven fabric with an elegant feel. It is finished into a cover with a dignified look.

A single red line runs along both the front and back, while velour-style red and blue ribbons serve as bookmarks, adding a crisp, stylish accent. The interior is faux leather, with Yoshie Watanabe’s initials “Y.W” embossed in gold and the Hobonichi logo blind-embossed.

To make this cover as compact to carry as possible, we removed the pockets and butterfly-stopper pen holders to create a sleek, streamlined design.

The pen hook is designed to hold a pen by its clip.

Tucked inside the slot where you slip in the techo book is a hidden message: “Happy nothing special day.”

About Yoshie Watanabe

Creates work with a unique worldview, including fashion designs for CACUMA, a brand she launched with Hobonichi, as well as package designs for AUDREY, G Butters’, and CARAMEL MONDAY. Works on art direction, product design, and spatial direction, and is active across a wide range of fields as part of the creative unit KIGI. Has published many works, including BROOCH (published by Little More).